Cred Collect App
Transforming debt recovery into a self-directed journey with empathetic repayment pathways.
View Case Study ↗Almost there—making it feel delightful...
Senior Product Designer at Credgenics. Previously atGrab, Curius about building something- Quit and
Co-FoundedOOronium
Based in
Bengaluru, India, where it's 🌙 mostly clear night skies at 23°C (perfect for
late-night creating 💻).
ABOUT
I started my journey with a deep interest in photography—learning how to capture moments and preserve the raw emotion behind them. Soon, my curiosity shifted to the screen, learning to code and build digital interfaces from scratch.
Discovering product design connected these two worlds. It became my sweet spot: combining aesthetics, technology, and problem-solving to design intuitive, human-centered products.
Currently, I design experiences as a Senior Product Designer at Credgenics, and was previously the Founding Product Designer at Oronium & Product Designer at Grab.
Design Philosophy
I believe the best interfaces disappear — they become so intuitive that users forget they're using software at all. Every pixel, every transition, every micro-interaction is a quiet conversation between product and human.
Recognition
Built from the ground up for 3 lakh+ cow farmers across Kerala's dairy co-operatives — digitising milk collection, automating payments and bringing MILMA into the digital age.
Started two years ago to solve the daily pain of Kerala's 3 lakh+ dairy farmers — no digital tools, paper logs, and delayed payments.
Doodh digitises milk collection, automates fat-based calculations, enables instant payments and connects societies to MILMA.
Recognised and awarded by the Hon. Minister of Kerala for empowering grassroots dairy communities through thoughtful product design.
Receiving Kerala’s official recognition from Hon. J Chinjurani. · 2024
Official App Launch · Jun 2024
Research with MILMA farmers begins
v0 → v1 launch across pilot societies
Official app launch on Google Play
Awarded by the Minister of Kerala 🏆
Selected Work
Transforming debt recovery into a self-directed journey with empathetic repayment pathways.
View Case Study ↗
For Me Fish is a mobile application designed for quick, fresh fish delivery, offering seamless ordering, location checks, and automated logistics.
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Ilay is a digital app that connects tea farmers with their societies, providing daily billing, real-time updates, harvest tracking, and productivity insights.
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MenuBuilder Pro is a Google Sheets–based digital menu management system that allows restaurants to update and publish menus instantly.
View Case Study ↗
Midseas simplifies maritime operations in the UAE through a streamlined digital platform that guides shipping companies from port entry to departure.
View Case Study ↗
BLZ simplifies the complexities of starting a business in the UAE through a streamlined digital platform that guides entrepreneurs from setup to compliance.
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Novanest is an AI-based smart switchboard that lets users control electrical devices through Google Assistant, Alexa, or Siri for a seamless smart home experience.
View Case Study ↗
Kind Words
Writing & Thoughts
Why stricter guardrails and guidelines often lead to more innovative digital product solutions.
Exploring how subtle animation details build emotional connection and user delight.
Lessons learned from architecting a multi-brand component library for cross-functional teams.
How design patterns can balance automation convenience with user agency and consent.
How layout line heights, font selections, and modular scales shape editorial brand identities.
Applying human-centered design principles to command-line interfaces and developer environments.
Mapping narrative arcs to customer journeys to build cohesive, goal-oriented digital experiences.
Comparing HSL and RGB color models to programmatically generate harmonious design palettes.
Reflections on cross-disciplinary pairing, coding frameworks, and learning systems.
Get in touch
Whether you have a project in mind, want to collaborate, or just want to say hello —
my inbox is always open.